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Ambush Marketing and the Mega-event Monopoly - EBC Webstore

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Home > INTERNATIONAL > Company, commercial and competition law > Commercial law > 2012, 2012

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Ambush Marketing and the Mega-event Monopoly

by Louw, Andre M.

Edition: 2012, 2012

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Product Details:

Format: Hardback

Pages: 764 pages

Publisher: T.M.C. Asser Press

Language: English

Dimensions: 171.00 X 45.00 X 241.00

Shipping Weight: 1.300(Kg)

Publisher Code: 9789067048637

Date Added: 2012-06-06

Search Category: International

Jurisdiction: International

Overview:

Examines ambush marketing of events and the law's treatment of ambushing (specifically in the form of sui generis event legislation). This ttitle questions the legitimacy of the creation of statutory 'association rights' to mega-events, and considers potential future developments in respect of the law's treatment of mega-event commercialisation.