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Breadcrumb LocationHome > INTERNATIONAL > Company, commercial and competition law > Commercial law
Ambush Marketing and the Mega-event Monopoly
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Ambush Marketing and the Mega-event Monopoly

by Louw, Andre M.
Edition: 2012, 2012
Was Rs.19199.00 Now Rs.16319.00
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Product Details:

Format: Hardback
Pages: 764 pages
Publisher: T.M.C. Asser Press
Language: English
Dimensions: 171.00 X 45.00 X 241.00
Publisher Code: 9789067048637
Date Added: 2012-06-06
Search Category: International
Jurisdiction: International

Overview:

Examines ambush marketing of events and the law's treatment of ambushing (specifically in the form of sui generis event legislation). This ttitle questions the legitimacy of the creation of statutory 'association rights' to mega-events, and considers potential future developments in respect of the law's treatment of mega-event commercialisation.
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