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A comprehensive structure providing a student/user friendly approach by clearly explaining, analyzing and evaluating important strategy concepts. Key Highlights of the book
• ICAl syllabus covered
• Practical problems on portfolio analysis
• Well presented flow diagrams,charts and tables
• Strategic snapshots for quick revision
• Author’s tutorial notes with examples
• Coverage of previous year examination questions
• Glossary of Strategic Management concepts
• Examples to illustrate the concepts lucidly
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