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Every once in a while, simple ideas change business forever - this book is full of such ideas. A must-read if you want to do something about all those impenetrable reports, slides and information packs. This book has all the answers and will redefine how you think about business documents. Dominic Burke, Chief Executive, Jardine Lloyd Thompson Group plc. This is a vital topic that has been sorely neglected. Jons book changes that. It is crammed with new ideas that are creative, thoughtful, yet practical and relevant for all disciplines of business. Essential reading for everyone in business! Dr Jikyeong Kang, Professor of Marketing and Director of MBA Programmes, Manchester Business SchoolIve seen Jons talk and his ideas are full of originality and wisdom. Many ideas are stunningly simple, others are mould breaking. He takes preconceived thinking and turns it on his head. Your business reporting will never be the same again. Michael Izza, Chief Executive ICAEW
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