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A Successful Manager Always Keeps In Mind Consumer Needs. Consumers Might Be Interested In Menu, Convenience Atmosphere, Entertainment, Discounts, Service, Or Other Factors. The Base Line Remains The Fulfillment Of Consumer Needs And Their Satisfaction.Food And Beverage Management Contains Authoritative Vital Information On A Number Of Topics Likeconsumer Needs; Equipment Selection; Food Purchasing; Quantity Food Preparation; The Marketing Environment; Purchase Motivations; The Product Mix; Service Strategies; Menu Planning; Pricing Strategies Etc.Besides The Academic Worth, This Book Will Prove Vade Mecum To The Professionals In The Field.
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