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5
Women's Consumer Rights and Their Awareness Text and Case Study Women in General and particularly in India have expressed a multi faceted Behaviour apart from being performer of the roles as mother, daughter, wife, sister and so on. Breaking this traditional role women have started performing roles outsides home especially as an aftermath of Feminist movement and subsequently in different context. Consumer Behaviour of the women deserves research and to find out the characterizes of women in consumerism. It deserves special focus also as it has some feministic implications.
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