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 Home > LAW BOOKS > Inactive > Society, Politics and Philosophy > General > 24/11/2006 |
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In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. Today you have to out-position, outmanoeuvre, and out-design the competition. The new rule? When everybody zigs, zag. In the recent bestseller, The Brand Gap (AIGA/New Riders), Neumeier showed companies how to bridge the distance between business strategy and design. In his latest book Zag, he illustrates the first big step in building a high-performance brand-radical differentiation.
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![The Practical Lawyer - PLW [Annual Subscription]](https://s3.amazonaws.com/ebcwebstore/images/the-practical-lawyer-magazine-annual-subscription.png)
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