Marty Neumeiers INNOVATION WORKSHOP: Brand Strategy + Design Thinking = Transformation

Marty Neumeier brings his branding and design expertise to the screen--showing companies how to build a culture of nonstop innovation -Marty Neumeier uses his whiteboard style teaching in this video that brings together all three of his bestselling books. -Marty sets companies on the path to nonstop innovation through teaching the modern definitions of brand and design--and how to structure a company to take advantage of them. -Contains 45 minutes of exercises and material--enough activities for a half-day workshop! In this DVD-ROM video, brand guru Marty Neumeier presents concepts from his three bestselling whiteboard books, THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY, to give viewers the tools needed to thrive in the new economy. Using memorable principles and simple exercises, Marty leads the viewer through a lively journey from traditional business thinking to designful thinking in order to transform their company into a powerhouse of nonstop innovation. In this DVD Marty covers: Why the old business rules no longer apply; How to beat the twin foes of speed and clutter; The modern definition of brand; How brands create barriers to competition; Why charismatic brands are more valuable; How to find and harness a companys onliness: Why innovation depends on design thinking; How making improves knowing and doing; How everyone in the company can be a designer; The modern definition of design; How to move design up the ladder of leverage; How to use stories to shape company success; The 16 levers that can jumpstart innovation; and much more. The DVD contains: 45 minutes of content and exercises--enough activities for a half-day workshop; PDFs of exercise sheets and supplementary content.