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Title: Trademark and Deceptive Advertising Surveys
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Trademark and Deceptive Advertising Surveys
Product Details:
Format: Paperback
Pages: 408 pages
Publisher: American Bar Association
Language: English
Dimensions: 182.00 X 23.00 X 255.00
Publisher Code: 9781614384748
Date Added: 2014-04-07
Search Category: International
Jurisdiction: International
Overview:
Focusing on the issues that trademark surveys address, this book offers practical tools for recognizing and appreciating good survey methodology and distinguishing valuable evidence. It provides strategic guidance on how to identify important issues, understand options, and the best way to handle them.