Tough Talking: How to Handle Awkward Situations

Tough Talking is all about identifying the tactics and strategies that will help us achieve our desired results at any time, but particularly when we are involved in a negotiation and confrontation. Very often people fail in their endeavours in such circumstances simply because they fail to determine and/or forget their desired result. The secret of good negotiation is to leave both sides feeling that they have achieved something. This book offers comments aimed at helping readers achieve their aims in a variety of situations. Its best features are its user-friendly presentation and, in particular, the use of real-life case studies to demonstrate practical applications of theory.