The Virus of The Mind: The Revolutionary New Science Of The Meme And How It Can Help You

We are surrounded by information in the 21st Century: we are bombarded by advertising, attitudes, celebrities, news, wars, fashion, the latest fads... the sheer amount of information we have access to appears untameable, unworkable, and too much to gain sense from unless we pick and choose very carefully. However, our choices are very often made for us as the result of advertising, media companies, the government and popular culture. The results of these choices are called memes, and

their impact is shaping not just society but us individually, and on a core level, beyond psychology,

personal free will, and even genetics.

The very first book on the subject of memes, and how they behave just like viruses; this is an

incredible study into the power of communication and going along with everyone else. Virus of the

Mind explains just how we are infected by the deliberate shaping of society s attitudes and

behaviours and how we can cure ourselves.

‘‘ “Virus of the Mind can do a memetics what Carl Sagan has done for astronomy and astrophysics withCosmos”– Elan Mortiz, Ph.D., director of Institute of Memetic Research–Anyone who wants to be involved in media in the next ten years must understand memetics and must readVirus of the Mind.– Danny Bannister, President, The Mental Fitness Company, Inc.