Hand Book Of Mass Communications

Basically The Purpose Of Mass Communication Is (I) Politically To Create, Inform And Enlighten Public Opinion, And To Foster The Establishment Of Feedback Loops And Research Methodologies To Assess Public Opinion And Interpret It; (Ii) Economically To Act As An Activist In The Extension Of Technology Transfer Among Various Sections Of Working Force; And (Iii) Culturally To Foster Individual And Community Expression, Discovery, Enrichment, Creativity And Enlightened Reaction.Handbook Of Mass Communication Contains Rich Information On Mass Communication; Mass Media Development; World Of Mass Media; Mass Media As Social Systems; Fundamentals Of Communication; Communication Theory; And Communication Technology Etc.