Digital Marketing

This debate-style reader is designed to introduce students to controversies in justice and law through readings that reflect a variety of viewpoints. Each issue is framed with an issue summary, an issue introduction, and a postscript. The Taking Sides readers feature annotated listings of selected World Wide Web sites. Taking Sides is supported by our student website, Dushkin Online (www.dushkin.com/online/).

Chapters

Chapter 1 - Introduction to Digital Marketing
Chapter 2 - Display Advertising
Chapter 3 - Search Engine Advertising
Chapter 4 - Social Media Marketing
Chapter 5 - Facebook Marketing
Chapter 6 - LinkedIn
Chapter 7 - Twitter Marketing
Chapter 8 - Emerging Platforms 
Chapter 9 - Mobile Marketing
Chapter 10 - Search Engine Optimization
Chapter 11 - Digital Analytics
Chapter 12 - Video Marketing

Web Chapters
Chapter 13 - Online Reputation Management
Chapter 14 - Technological Advancements in Digital Marketing