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The Book Is Designed To Equip A College Student Of Business Manager With The Knowledge And Skills That Are Necessary To Handle The Public Policy Dimension Of Job Effectively. In Recent Years There Has Been A Rapid Growth Of Courses In Universities In Business And Society, Business And Its Environment, Legal Environment Of Business And Other Related Subjects. It Is Our Hope That Instructors Of Such Courses And Their Students Will Find In This Book All The Basic Issues, Which They Find Interesting And Important. It Is A Study Of Business Environment Interface.The Book Deals With The Role Of Business In Modern Society. It Also Deals With Some Of The Important Environmental Factors That Are Relevant To Public Policy. The Book Contains The Following Chapters:1.The Role Of Business In Society2.Business And Its Environment3.An Introduction To Public Policy4.Public Policy And Social Role Of Business5.The Ethical Conduct Of Business In Modern Society6.Social Responsibility Of Business7.The Social Audit8. Consumerism9.Business And Ecology10.Public Issues Management11.Trusteeship Concept12.The Future Of Business And Public Policyappendix : A Jawahar Rojgar Yojanaappendix : B Eighth Plan : An Overview Bibliography
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