The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising. The legislation partially requires full...
Hardback: Rs. 7,000.00
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Published as part of the 2015 tenth anniversary celebrations of the Chartered Institute of Public Relations (CIPR)'s Royal Charter, Chartered Public Relations is an anthology of modern-day public...
Paperback / softback: Rs. 2,999.00
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By Dean K. Fueroghne
 Fourth Edition In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free...
Hardback: Rs. 6,500.00
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By Charles Mynors
Control over the display of outdoor advertising in the UK has proved to be one of the great success stories of recent times - resulting in few totally inappropriate advertising displays in our urban centres and...
Paperback / softback: Rs. 9,600.00
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By Mara Einstein (Professor of Media Studies, Qu...
3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pre-roll on YouTube...
Hardback: Rs. 4,799.00
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By Mara Einstein (Professor of Media Studies, Qu...
3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pre-roll on YouTube...
Paperback / softback: Rs. 1,099.00
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By Shireen Smith
Paperback / softback: Rs. 1,500.00
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By Javier Sanchez Lamelas
Secrets, lessons and insights from the frontline of world-class branding and marketing.This book exposes the marketing secrets and lessons learnt from one of the world's most exciting global brands - Coca Cola - and how...
Paperback / softback: Rs. 1,299.00
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By Sami Shubber
2nd This is a detailed analysis and history of the WHO Code of Marketing of Breast-milk Substitutes, written by one of the world's foremost authorities on the subject, Dr Sami Shubber. Essential reading for anyone...
Paperback / softback: Rs. 1,995.00
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