Meme Marketing Engaging the Digital Consumer

Meme Marketing: Engaging the Digital Consumer offers an insightful deep dive into one of the most influential communication tools of the digital era memes. The book unpacks how memes shape online culture, drive consumer conversations, and transform brand–audience relationships. With practical clarity, it explains the psychology behind meme consumption, the mechanics of virality, and how brands can leverage humour, relatability, and cultural timing to strengthen their digital presence. Blending theory with real-world observations, the book serves as a foundational resource for understanding the power of memes in modern marketing.

Key Features

• Explains the evolution of memes and their role in digital communication.
• Highlights strategic frameworks for creating and integrating memes into marketing campaigns.
• Discusses consumer psychology and emotional triggers that influence engagement.
• Covers brand case studies demonstrating successful meme-driven campaigns.
• Offers practical insights into maintaining brand authenticity while participating in viral trends.

This book is ideal for marketing students, digital marketers, branding professionals, content creators, and entrepreneurs seeking innovative ways to connect with tech-savvy audiences.