The International Comparative Legal Guide to: Pharmaceutical Advertising 2019: 2019

Welcome to the sixteenth edition of The International Comparative Legal Guide to: Pharmaceutical Advertising. This guide provides corporate counsel and international practitioners with a comprehensive worldwide legal analysis of the laws and regulations of pharmaceutical advertising. It is divided into two main sections: One general chapter. This chapter is entitled: Antitrust Issues in Pharma Pricing: A Snapshot. Country question and answer chapters. These provide a broad overview of common issues in pharmaceutical advertising laws and regulations in 34 jurisdictions. All chapters are written by leading pharmaceutical advertising lawyers and industry specialists and we are extremely grateful for their excellent contributions. Special thanks are reserved for the contributing editors Adela Williams and Ian Dodds-Smith of Arnold & Porter for their invaluable assistance. Global Legal Group hopes that you find this guide practical and interesting. The International Comparative Legal Guide series is also available online at www.iclg.com.

General Chapter: 1 Antitrust Issues in Pharma Pricing: A Snapshot - John Schmidt & Ludovica Pizzetti, Arnold & Porter 1 Country Question and Answer Chapters: 2 Australia Clayton Utz: Colin Loveday & Greg Williams 5 3 Austria Herbst Kinsky Rechtsanwalte GmbH: Dr. Sonja Hebenstreit 19 4 Belgium Quinz: Olivier Van Obberghen & Nele Jonckers 32 5 Brazil A. Lopes Muniz Advogados Associados: Marcos Lobo de Freitas Levy & Mariana Carneiro Lopes Muniz 44 6 Bulgaria Penkov, Markov and Partners: Roman Stoyanov & Yura Mincheva 53 7 Canada Norton Rose Fulbright Canada LLP: Sara Zborovski & Ian Trimble 67 8 China East & Concord Partners: Charles Feng 77 9 Denmark Jusmedico Advokatanpartsselskab: Jan Bjerrum Bach & Martin Binzer Lind 86 10 England & Wales Arnold & Porter: Silvia Valverde & Adela Williams 104 11 Finland Roschier, Attorneys Ltd.: Mikael Segercrantz & Johanna Lilja 120 12 France Mercure Avocats: Agathe Simon & Francois-Maxime Philizot 132 13 Germany Clifford Chance: Dr. Peter Dieners & Carolin Kemmner 146 14 Greece Michalopoulou & Associates lawgroup: Ioanna Michalopoulou & Ioli Chatziantoniou 161 15 India Subramaniam & Associates (SNA): Aditi Subramaniam & Sanuj Das 171 16 Ireland Arthur Cox: Colin Kavanagh & Bridget McGrath 182 17 Israel Liad Whatstein & Co.: Liad Whatstein & Uri Fruchtman 196 18 Italy Astolfi e Associati Studio Legale: Sonia Selletti & Annalisa Scalia 207 19 Japan Nishimura & Asahi: Somuku Iimura & Yoko Kasai 219 20 Korea HMP Law: Hye Yeon Lim & Jong Bae Shin 231 21 Macedonia Debarliev, Dameski and Kelesoska, Attorneys at Law: Jasmina Ilieva Jovanovik & Martina Angelkovic 241 22 Mexico OLIVARES: Jose Alejandro Luna Fandino & Armando Arenas Reyes 251 23 Netherlands Life Sciences Legal: Anke Heezius 264 24 Norway Bull & Co Advokatfirma AS: Kirti Mahajan Thomassen & Rune Nordengen 271 25 Poland Soltysinski Kawecki & Szlezak: Dr. Ewa Skrzydlo-Tefelska & Joanna Ryczek 280 26 Portugal Cuatrecasas: Joana Silveira Botelho 290 27 Slovakia CECHOVA & PARTNERS s. r. o.: Tomas Rybar & Marek Holka 300 28 Spain Baker McKenzie: Cecilia Pastor & Ester Navas 311 29 Sweden Mannheimer Swartling Advokatbyra: Helen Waxberg & Camilla Nortoft 324 30 Switzerland Pestalozzi Attorneys at Law: Dr. Lorenza Ferrari Hofer & Sarah Drukarch 335 31 Taiwan Deep & Far Attorneys-at-Law: Yu-Li Tsai & Lu-Fa Tsai 345 32 Turkey Firat Izgi Attorney Partnership: Elvan Sevi Firat & Deniz OEzder 354 33 Ukraine Gorodissky & Partners Ukraine: Nina Moshynska & Maksym Bocharov 364 34 USA Arnold & Porter: Daniel A. Kracov & Mahnu V. Davar 373 35 Venezuela LEGA Abogados: Faustino Flamarique & Victoria Montero 389