The Fortune at the Bottom of the Pyramid, 5th Anniversary Edition: Revised and Updated: Eradicating Poverty Through Profits

An all-new edition of the breakthrough guide to building winning businesses in the worlds poorest communities New case studies, strategies, and tactics from the legendary author who launched the revolution in business at the bottom of the pyramid. Presents up-to-the-minute answers to executives crucial questions: Is there a market? Is there profit? Is there innovation? Is this a global opportunity? Contains new interviews with several CEOs who are succeeding in emerging markets. Drawing on Prahalads breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the worlds several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this books ideas are no longer theory: they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly updates his book to reveal all thats been learned about competing and profiting at the bottom of the pyramid. Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews several innovative CEOs to discuss what theyve learned from their own initiatives, including the Unilever business leader whos built a billion-dollar business in India. Youll find a new case study on Jaipur Rugs innovative new global supply chain; updates to earlier editions key cases; and up-to-the-minute information on the evolution of key industries such as wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it.