Text Book Of Mass Communication And Media

This Book Has Two Main Aims, Both Closely Connected: (I) To Introduce Readers To The Developments In Each Of The Mass Media, (Ii) To Develop Understanding About The Characteristics Of Each Of The Mass Media And Their Impact And Contribution To Development. These Are Rarely Combined In One Book. The Effort Has Been Made To Make The Content Of The Book As Upto Date As Possible.The Book Includes Chapters On Mass Communication Process And Mass Media Such Asprint, Radio, Television, Cinema, Folk Media And Advertisements, Mass Media And Women, Career Opportunities In Mass Media Etc.Each Chapter Has Suggested Work Experience In Order To Actively Include Students In Teachinglearning Process. The Graphic Presentations Of Mass Media Scene In India Are Given To Supplement The Information On The Mass Media. The Book Also Provides Latest Information Regarding The Universities And Institutes Imparting Training And Education In Mass Communication Along With The List Of Educational Media Research Centres And Organizations Promoting Folk Media, No Doubt, The Teachers And Students Of Mass Communication And Development Workers Planning To Use Mass Media For Development Wild Find This Book Stimulating And Useful.