Nudge: Improving decisions about health, wealth and happiness

Nudge is the book that changes the way we think about choice, showing how we can influence people, improving decisions about health, wealth and happiness.Using eye-opening real life examples, Richard H. Thaler and Cass R Sunstein show that no choice is ever presented in a neutral way.The question is: when do we need a nudge in the right direction? SOME NUDGES:I love this book.- It is one of the few books Ive read recently that fundamentally changes the way I think about the world.- Just as surprising, it is fun to read, drawing on examples as far afield as urinals, organ donations and marriageSteven D. Levitt,co-author of FreakonomicsThis book is terrific.- It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourselfMichael Lewisauthor of Liars PokerNudge wont nudge you - it will knock you off your feetDaniel Gilbert,author of Stumbling on HappinessHot stuff . . . an idea whose time seems to have comeBryan Appleyard,Sunday TimesHugely influential . . . choice architects are everywhereAndrew Sparrow,GuardianAll the rage . . . the issue is not to nudge or not to nudge; it is how to nudge wellMatthew Taylor,Daily Telegraph