Introduction To Advertising And Public Relations

A Currently, Advertising And Public Relations Are The Much Sought After Professional Courses With Vast Potential Of Employment And Career Opportunities The World Over. This Book Is Designed As An Introductory Text To The Above Course, Encompassing Vital Information On All Pertinent Aspects. Contents Introduction To Advertising Nature And Scope Of Advertisements Social In Advertising India Creativity In Advertising Electronic Media In Advertising Nature And Scope Of Public Relations Public Relation Methods Objectives Classification And Institutions Of Advertising Advertising Agencies Print Media In Advertising Introduction To Public Relations Career Prospects And Functional Role Of Public Relations Professional Organization Etc.