Guarding Consumer Trust

Guarding Consumer Trust explores the fragile yet essential bond between consumers and the systems that are meant to protect them. At a time when markets are expanding faster than accountability mechanisms can keep pace, this book examines how legal frameworks, business practices, digital marketplaces, and regulatory agencies shape the consumer’s experience of fairness and transparency. It delves into the ways trust is built, eroded, and repaired, offering a thoughtful examination of emerging threats from deceptive advertising and data misuse to uneven service delivery and evolving market complexities. The narrative brings together legal analysis, case-based insights, and contemporary challenges to illustrate how consumer protection must evolve to remain meaningful in a rapidly transforming economy.

Key Features

• Detailed explanation of consumer protection laws and their practical relevance in traditional and digital marketplaces.
• Exploration of regulatory institutions, grievance mechanisms, and enforcement processes that underpin consumer rights.
• Discussion of modern risk areas such as e-commerce disputes, data privacy concerns, product liability, and misleading trade practices.
• Analysis of contemporary reforms, policy developments, and judicial interpretations affecting consumer welfare.
• Case studies and real-world illustrations that highlight recurring challenges faced by consumers across sectors.
• Structured coverage designed to support academic study as well as practical decision-making for professionals.

This book is ideal for law students, consumer rights advocates, policymakers, and legal practitioners who engage with the intricacies of consumer protection.

CHAPTER 1

Deceptive Tactics in E-Commerce: The Growing Issue of Misleading Advertising
Prof. (Dr.) Ishita Chatterjee and Satvika Sharma
Page: 1

CHAPTER 2

Deceptive Delights: Unveiling the Hidden Truths of Misleading Food Advertising
Archana R and Dr. E Ajitha
Page: 13

CHAPTER 3

False Claims in Product Descriptions and Reviews
M. David Ziegan and R. Elamparithi
Page: 25

CHAPTER 4

Navigating Deception: A Critical Appraisal of India’s Legal Framework for Regulating False and Misleading Advertisements
Nandana Rajesh
Page: 41

CHAPTER 5

Marketing Meets Professionalism: The Impact of Digital Marketing on Legal Ethics and Expertise
Hema Sudanthira G & Arvind S.
Page: 55

CHAPTER 6

New Digital Era: Balanced Responsibilities between Social Media and Corporate Entity
Mekha Mary Zachariah & Angela Wilson
Page: 71

CHAPTER 7

Legal Framework and Consumer Protection Against Misleading Advertising in E-Commerce: An Analysis of Current Challenges and Reform Proposals
Poovarasam G.
Page: 93

CHAPTER 8

Consumer Protection in the Age of Social Media
Pavithra. D and Kaniga. P
Page: 107

CHAPTER 9

False Claim in Product Description and Reviews
M. David Ziegan Paul & R. Elamparithi
Page: 127

CHAPTER 10

Regulatory Framework for Misleading Advertising
Sanya Amol Patane
Page: 141

CHAPTER 11

The Regulation of User-Generated Content: An Examination of Challenges and Solutions for Enhancing Consumer Protection
Irshad Ahmed and Rasheeqa S.
Page: 157

CHAPTER 12

The Use of AI and Machine Learning in Targeted Advertising
T. Jeba Vasanth and S.V. Saran
Page: 171

CHAPTER 13

Decoding the ‘False’ in False Advertising — Doctrine of False by ‘Necessary Implication’ in Misleading Advertisements
Mohammed Shahzad and Deekshitha Preeth Jayaram
Page: 183