Encyclopaedia Of Mass Media

This Encyclopaedia Covers Broadcasting, Film, Newspapers, Magazines, Books And Related Fields. This Provised Wellorganized Inventory Of Resources On Newspapers, Magazines, Radio, Television, And Newer Electronic Resources. Sources Are Grouped Into Various Categories Like General Reference, History, Technology, Industry And Economics, Content, Research And Audiences, Policy And Regulation, International, Media Periodicals, And Audiovisual Resources With Detailed Explanation. It Also Includes Coverage Of The Following Areas: General Communication, Mass Communication, Advertising, Marketing, Broadcasting, Communication, Organizational Communication, Journalism, Public Relations, Radio, Public Opinion, Speech, Television. It Is Unique Among Available Reference Works In That It Covers The Most Recent Topics Of Research And Interest, And Presenting Material Concisely In One Convenient Volume.