Advertising Law and Ethics, 2nd Edn. (TBA) To Be Announced

Global advertising today is a multibillion dollar business which is expanding. Manufacturers, advertising professionals, traders and the media, all can continue to benefit from the expanding national and global markets provided they care to play the game.

In the years to come advertisements, nationally and internationally, are bound to be more creative, more subtle, more persuasive and more competitive.

Business competition is likely to tempt advertisers to use overtly or covertly unethical and, at times, illegal means of influencing human minds at high risks.

The book attempts to guide manufacturers, advertising professionals and the media how best they can play the game, safely and profitably.

Co-authored by a retired Supreme Court judge of high standing and a media person of international exposure, the book with a global perspective deals primarily with the legal and ethical obligations of advertising professionals, including the media. In particular it gives the operative parts or excerpts of the statutory laws governing advertising in India, Indonesia, Malaysia, New Zealand, Sri Lanka, UK, USA, and many other countries, and selected cases on unethical advertising decided by the Press Council of India.

In addition, it gives interesting quotations and slogans from masterminds in advertisment copywriting and visualising like, David Ogilvy, Vance Packard, Leo Burnett, Marshall McLuhan, Samuel Johnson, Aldous Huxley, Alan H. Meyer and many others.

Advertising professionals will find in it useful material on the techniques of successful advertising, future trends of advertising and a whole host of indispensable information and tips for a rewarding career in advertising.

This will also be of interest to judges, lawyers, researchers and students.