100 Things Every Designer Needs to Know About People

A designers guide to creating engaging user experiences using 100 key psychological principles to understanding behavior Real science and research combine with practical examples to deliver a guide every designer needs by their side. Design intuitive and engaging print, web, applications and products that match the way people think, work, and play. Readers will be able to increase the effectiveness, conversion rates and usability of their own design projects by understanding conscious decision-making. If you want to design intuitive and engaging web sites, apps, print materials or products, then you need to know the psychology that underlies peoples behavior. 100 Things Every Designer Needs to Know About People explores both the foundational and the latest research in the psychology of the conscious mind and applies it to design. What grabs and holds attention on a page or screen? What is more important, peripheral vision or central vision? How much information is too much at one time? How do you motivate people to continue on to the next step? What line length should you use if you want people to read text on or offline? What about color? Imagery? Does font type really matter? These are just a few of the questions that the book answers. This book is not just a set of guidelines, but a deep dive into what makes people tick. Dr. Weinschenk shares the psychology research and shows lots of examples so that you can design intuitive and engaging print, web, applications and products that match the way people think, work, and play.