If knowledge were all it took, wed all be incredible managers, teachers, parents, and performs.- But obviously were not.- The biggest obstacle in performance isnt not knowing what to do; its not doing what we know. Most people who want to get better-at hitting golf shots, negotiating with clients, delivering presentations, or any other field of endeavour-seek out new information.- They read a book, take a class, hire an expert tutor.- But as Alan Fine has learned from many years of coaching athletes and business-people, this outside-in: approach often doesnt produce the results people want.- More information becomes a distraction rather than a solution, and high performance remains elusive.Fortunately, theres a better way, as he discovered years ago while working with a nine-year-old tennis student.- The more tips and tricks he gave her, the worse she played.- One day, he told her to just forget all his instructions.- Then he used a simple tool to help her change how she paid attention and what she paid attention to.- Her ability to hit over the net instantly improved 1000 percent (from five to fifty three hits in a row). Since then Fine has developed and honed a unique inside-out approach to performance improvement, which explains in this book.- He shows how to remove the obstacles that get in the way of applying the skills and knowledge we already have.- The key is unlocking what he calls faith, Fire, and Focus: confidence in our ability, high energy and passion, and focused attention on the things that really matter. This ideal state can be summoned quickly through a simple four-step process, which Fine has taught to top CEOs and front-line employees; to world-class pro athletes and struggling weekend golfers; to musicians, teachers, and people in fields he knew nothing about.- No matter who you are or what you do, this book will help you get better. As Fine writes, I certainly dont have all the answers.- But Ive become convinced that understanding some essential elements of human performance and having a simple process to influence those elements can help you achieve greatness in any area.