Web Style Guide: Basic Design Principles for Creating Web Sites

This essential guide for web site designers offers clear, concise advice on creating well-designed and effective web sites and pages. Focusing on the interface and graphic design principles that underlie the best web site design, the book provides expert guidance on issues ranging from planning and organizing goals, to design strategies for a site, to the elements of individual page design. Shifting away from the emphasis of many authors on HTML and glitzy, gimmicky graphics, Lynch and Horton discuss classic principles of design, how these principles apply to web design, and the issues and constraints of designing complex, multi-layered sites. They address the practical concerns of bending and adapting HTML to the purposes of graphic page design.