Tourism Marketing, 1/e

Tourism Marketing is a comprehensive textbook specially designed for students of tourism and hospitality management. It provides a balanced approach to the subject, covering all the key concepts, and is well supported by examples, illustrations, and cases.

The book begins by introducing the subject of tourism marketing and its related concepts, bringing forth the challenges associated with this field. The book goes on to elaborate on the environment of tourism marketing, market segmentation, targeting, and positioning. Also discussed are the process of tourism marketing, the competitive marketing strategies, and the dynamics of tourism marketing. Separate chapters on tourism product, distribution, pricing, promotion, and people in tourism detail the strategies of promoting products and the various distribution channels. The book concludes with a discussion on the latest developments in the field, including the impact of technology on tourism marketing.Owing to the inclusion of practical applications, the book would also be useful for practising tourism professionals.