Social BOOM!: How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Your Butt, Rake in the Cash, and Grind Your Competition into the Dirt

Social media is not what you think it is. Learn to build a foundation to create effective BUSINESS social media. Gitomer reveals the distinction between social media and business social media: Its about your value as perceived by your customers. Offers step-by-step ideas, strategies, and implementable actions that will help you build your business social media infrastructure ONE DAY AT A TIME. Based on Gitomers own three-year process of building a social media platform. Social BOOM! contains every aspect of social media, including the business periphery (blog, personal website, e-zine) that you need in order to create the real law of attraction. When you create a connection, its an indicator that that prospect, or that customer, or that person wants to continue the online relationship, which may lead to real business. Graduate from social media to business social media by creating value that others will perceive as important to fulfilling their needs. As you go through each aspect of this foundation-building, platform-building book, you will read the ideas that Gitomer and others are using right now. None of the ideas are random. All of them are fully tested and can be implemented by you, too. None of the ideas contain solicitation (buy my product, make a lot of money). All of them get you and your brand out there in a systematic way that will bring in dollars. Gitomer has invited a number of social media experts to guest speak in the book, to help you get a wider range of views and options. The best part about this book is that the minute you begin to read it, if your laptop or mobile device is handy, you can begin to implement it in the same minute. Jeffrey Gitomer (Charlotte, NC) is the worlds number-one expert on selling. He is author of the WSJ and BusinessWeek best-seller Jeffrey Gitomers Little Red Book of Selling (over 1,000,000 sold), as well as the WSJ and BusinessWeek best-seller The Little Red Book of Sales Answers (Prentice Hall) (over 250,000 sold); The Little Gold Book of YES! Attitude (over 400,000 sold); and The Little Green Book of Getting Your Way (Over 200,000 sold). He gives over 100 presentations a year, serving customers ranging from Coca-Cola to Cingular Wireless to Wells Fargo Bank to IBM and Mercedes Benz. -