Small is the New Big: And 193 other riffs, rants and remarkable business ideas

As one of todays most influential business thinkers, Seth Godin has now collected the most provocative short pieces from his pioneering blog. This book also includes his most popular columns from Fast Company magazine and several of the short e-books he has written in the last few years. Includes:Clinging to Your Job Title?The Persistence of Really Bad IdeasThe Seduction of Good EnoughJudging a Book by its CoverDo LessSmall is the New Big is packed with inspiring ideas: as Godin says in his introduction, Im certain that youre smart enough to see the stuff youve always wanted to do buried deep inside one of these riffs. And Im betting that once inspired, youll actually make something happen.