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 Home > GLOBAL > Company, commercial and competition law > Company law > 4th Edition, 2020 |
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This book provides an overview of the theory, practice, and context of entrepreneurship and innovation at both the industry and firm levels. It provides a foundation of ideas and understandings designed to shape the reader’s thinking and behavior to better appreciate the role of innovation and entrepreneurship in modern economies and to recognize their own abilities in this regard.
The book is aimed at students studying advanced levels of entrepreneurship, innovation, and related fields as well as practitioners (for example, managers, business owners). As entrepreneurship and innovation are largely indivisible elements and cannot be adequately understood if studied separately, the book provides the reader with an overview of these elements and how they combine to create new value in the market.
This edition is updated with recent international research, including research and examples from Europe, the US, and the Asia-Pacific region.
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