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Business Communication
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Business Communication

by K.K Sinha, Ruchi Sehgal Mohindra
Edition: 5th Edition, 2023
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Product Details:

Format: Paperback
Pages: 468 pages
Publisher: Taxmann
Language: English
ISBN: 9789356227064
Dimensions: 24 X 3 X 17 CM
Publisher Code: 9789356227064
Date Added: 2023-06-29
Search Category: Textbooks
Jurisdiction: Indian

Overview:

This book is a comprehensive guide for managerial students to enhance their understanding of business communication.

The Present Publication is the 5th?Edition, authored by Dr K.K. Sinha and Dr Ruchi Sehgal Mohindra, with the following noteworthy features:

  • [Lucid Presentation] to help understand the concepts of business communication with snippets along the way
  • ['Real-life Situation Based' Examples and Case-studies] to enable discussion and comprehension of the respective topic
  • [Comprehensive Coverage with Leading Cases/Examples] to facilitate a better understanding
  • [Learning Objectives] have been included for each chapter
  • [Application-based Questions] are also included for further understanding of the topic
  • [Discussion on Post-pandemic Effects on Business Communication] have also been discussed
  • [Key Points & Review Questions] have been included at the end of each chapter

The detailed contents of this book are as follows:

  • Nature of Communication
    • Communication ? Its Overview
    • Barriers & Guidelines of Communication
    • Effective Reading
    • Listening
    • Non-verbal Communication
  • Use of Languages
    • English for Effective Business Communication
    • English Spelling
  • Business Writing
    • Verbal Communication ? Written
    • Essentials of Effective Correspondence
    • E-Mail Writing
    • Written Communication for Employment
    • Other Business Writing
  • Oral Communication
    • Oral Communication ? Presentation, Group Discussion & Interview
  • Intercultural Business Communication
    • Conflict and Negotiation
    • Business Communication Across Cultures (Culture & Communication)
  • Business Communication & Technology
    • Technology of Business Communication
  • Effective Writing
    • Essay Writing

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